We’re an agency of creative services
The genesis of our brand is inspired from the genesis of the Earth itself. It all started with the sun, the sol. SOL is the Latin word for the sun, the center of all creation, the center of all creativity.
SOL is the Latin word for Sun. Inspired from the creativity, vibrancy and positive of the sun our company SOL is all about fresh ideas, impact executions and making a positive difference.
The beginning of life on earth is marked by sunlight. At SOL, we aim at creating new beginnings that we can nourish and nurture continually like the sun. Our model is to partner with companies to grow each brand and each other together.
As the sun is ever-evolving, ever-growing and ever-changing it is also ever-constant; it rises every morning to show a new light. While we keep designing new experiences for brands we understand that the core of the brand should never change.
A single beam of white light splits into an infinite number of colors. At SOL we look at a single brand challenge in numerous ways to create a solution that is radically different and always new.
Our universe is scattered with spherical objects. This is because each mass in the universe has a gravitational pull of its own and its movement in space adds to this spherical shape. Our logo, much like our Sun, consists of a circular form.
This form represents the core of our company, our values, which are constant and the momentum of our achievements which keep us ever evolving. The stripes in our logo represent continuous flow and dynamism. They show our craving for learning and moving ahead. The white spaces say that there is lot more to achieve and leave our mark on.
We believe in logic, labor and love, though not necessarily in that order.
Our business invests in brands, in corporates and in ideas. But most of all, our business invests in people. If you believe in the Maxim ‘Tell me who your friends are and I will tell you who you are’ you will enjoy meeting our associates. Our team is a microcosm of how we would like our world.
We are sticklers for merit. We work with some of the brightest minds in the industry. At the same time, we strongly endorse the power of perspiration. On the face of it, we may seem like regular people with regular jobs. But spend a couple of hours with us and you’ll see that we bring along the yin, the yang, the zing and the wows to light up your day.
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Method to the Madness
While anyone can deliver an adequate experience; We fixate on the details and thereby create an exceptional experience. Our work appears elegant and simple, But that is because we make it seem effortless. Behind all the sophistication you will find many curious minds, Some relentless research, More ruthless editing and lots of decaffeinated, extra froth, non-fat cappuccinos. and love. Did we forget love?
Understanding The Brief
Why? Why not? What goal? What if? How?
How soon? What’s better? What more?
Structural stability, understanding of open and
covered spaces,minor changes and recommendations
MAKING DESIGN CONCEPTS
Sketch, approach, basic structure, product displays,
graphical communication, final detailing and rendering.
Flawless, on-time and brand relevant
Special materials, product display samples,
print samples, logo types and paint codes.
FEEDBACK & REVIEW
What can we do better? What can we do more?
How can we improve? What did you like the most?
What did you like the least?