Skip to content
About us
It’s Perfect. It’s SOL.

We design and build exhibition stands, in our own workshop

SOL Brand Solutions is an exhibition stand design and fabrication company based in Mumbai. We have been doing it since 2014 — custom stands, modular systems and portable displays for Indian and international brands, drawn, built, transported and installed by our own team. Five sister studios followed; this is the one the group started from.

2014Founded in Mumbai
1PM per stand
In-houseDesign to install
₹1.8 lakhFull builds from
The SOL group
Own workshop, own carpenters, own printers
Pre-assembled and photographed before it ships
One project manager, brief to dismantle
Itemised in rupees, GST shown separately
Organiser drawings and approvals filed by us
Road freight inside the quote
Founded in Mumbai, 2014
Founding studio of the SOL group
Who we are

A stand builder, not a middleman

SOL Brand Solutions — at a glance

Business
Exhibition stand design, fabrication and installation
Founded
2014 in Mumbai — the founding studio of the SOL group
Office
47, Dr. Simon Fernandes Marg, Marine Lines, Mumbai 400002
Production
Our own fabrication unit — visits welcome, by arrangement
In-house
Design, carpentry, metal fabrication, print, site supervision
We build
Custom stands, modular systems, portable displays, retail fitouts and corporate events
Where
Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Ahmedabad, Pune, Kolkata, Jaipur, Coimbatore — and overseas through the group
Pricing
Essential from ₹1.8 lakh · Regular from ₹4.5 lakh · Premium from ₹12 lakh

What we actually do

A brand books floor space at a trade show and needs something built on it. We take that from the first conversation to the empty plot at the end: we design the stand, produce the drawings, get the organiser approvals, fabricate it in our own workshop, print the graphics, truck it to the venue, install it, stay through the show and take it down afterwards. One company, one quotation, one project manager.

Most of the industry does not work that way. A design agency wins the brief and puts fabrication out to tender; the exhibitor ends up holding contracts with three or four suppliers and holding the problem when they disagree. We do the whole thing because that is the only version where accountability has nowhere to go — the person who drew it is in the same building as the person who cut it.

Around that sits the work that comes from the same skills: permanent retail showrooms and experience centres, corporate events and dealer meets, and graphics and lighting for stands other people are building.

What we build

Four things we make

The same team, the same workshop and the same standard behind all four. See what that looks like by plot size. What changes is scale and lifespan, not care.

Custom exhibition stands

Engineered around one brand, one plot and one show — bare space, double-deckers, enclosed meeting rooms, machinery plinths. Designed from your objectives rather than from a catalogue, pre-assembled at our unit and signed off before it ships.

Modular exhibition stands

Reusable aluminium systems that reconfigure to a different plot at every show and install in a day or two. We store the frame between editions, so the next appearance is a reskin and a reprint rather than a rebuild.

Retail showrooms and experience centres

Permanent space from the same workshop — showrooms, brand corners, display walls and reception areas, engineered for years of daily use rather than four days of a show.

Events, graphics and lighting

Dealer meets, launches and conferences produced end to end; large-format graphics designed for the distance they are read from; lighting schemes designed at concept stage rather than specified once the stand is drawn.

Where it started

Amaze. Explore. Inspire.

Those three words are painted on the wall of our Marine Lines office, and they are older than the company. Before there was a business, our founders were on Indian show floors — drawing stalls at Bombay Exhibition Centre, cutting ply in a rented shed, wiring lighting the night before a jewellery show opened. That is where the company’s opinions come from, and none of them are theoretical.

What those years taught us is that exhibition projects almost never fail on design. They fail in the gap between a drawing and a hall. A stand renders beautifully and cannot be built in the single overnight the organiser has allowed. A truck sits at a state border while the schedule assumed it would not. An exhibitor chases five suppliers the week before doors open and discovers that nobody owns the problem.

So the company was built on one rule, and it has not changed since 2014: keep everything under one roof. Our own designers, our own carpenters and metal fabricators, our own printers and site supervisors.

Ten years on, most of our work each year is for a brand that exhibited with us the year before. That is the only number in this business we pay attention to, because a stand contract is easy to win once and hard to win twice.

Inside a build

The part of this business nobody photographs

Structure going up during build-up, in our own workshop and on Indian show floors. Not a render, and not the finished stand with the carpet down.

What India asks of a builder

Six things an Indian show floor decides for you

None of these are design problems, and all of them sink stands. They are the reason the company is shaped the way it is.

01

The build-up window is the real deadline

Indian organisers hand over a hall in hours, not days, and at some venues the whole build-up is a single overnight shift. A design that needs three quiet days is not a design here, it is a gamble. Everything we draw is checked against the window in the exhibitor manual before it goes to you, which is why our stands are pre-assembled in the workshop first — the hall is for installing, not for problem-solving.

02

The monsoon is a scheduling problem, not an excuse

August and September put real stands at real risk. Material moves slower, laminates take longer to settle, an open truck is a liability and an open-ground venue needs raised flooring, sealed edges and a genuine answer for drainage. We build the buffer into the schedule rather than into the apology afterwards.

03

Approvals are filed by us, not forwarded to you

Structural drawings for bare space, first-floor approval for a double-decker, height clearance, rigging permission, fire and electrical declarations — every venue has its own set and its own lead time. These are ours to obtain. An exhibitor who is chasing an organiser for a stamp two weeks out has already been let down.

04

Interstate freight is planned, not assumed

Mumbai to Pune is a same-day move. Mumbai to Kolkata is not, and a schedule that treats them alike fails at the second show. Freight, crew travel and the venue’s access rules are priced into the quote at the start rather than added to it afterwards.

05

Itemised in rupees, so you can argue with it

Every quotation lists what each element costs — structure, graphics, furniture, AV, electricals, freight, installation — with organiser and venue charges shown separately and GST at prevailing rates. A single lump sum is a number you can only accept or refuse. An itemised one is a number you can interrogate, and that is the point.

06

One project manager, from first brief to dismantle

Whether the stand is 9 m² or 900 m², one person owns it end to end and an on-site supervisor stays with you through build-up, show days and breakdown. You never re-explain your project to a new department, and on the morning the show opens you should be talking to visitors, not to us.

Happy Client, Happy SOL

The only measure that has ever mattered here

Happy Client, Happy SOL — the badge worn by the SOL Brand Solutions team

It is printed on a badge and hung around the office because it is the first thing to go under deadline pressure. A stand is not finished when it is installed. It is finished when the client is glad they chose us — a harder bar, and the one the team is measured against.

We tell you early

If something will not work, you hear it while there is still time to change it — not on site, where the only options left are expensive.

We finish before you arrive

You should walk onto a stand that is ready, not into a build still in progress with your first meeting an hour away.

We answer after the show

Storage, repairs, the next edition. Most of our work each year is for someone who exhibited with us last year.

On film

The company, on film

Ten years of Indian show floors in three minutes. Tap to play.

We are SOL — an introduction to SOL Brand Solutions

From one Mumbai workshop to five sister studios

2014

The company starts in Mumbai

One studio, one workshop, one rule: design, fabrication and installation stay under the same roof. Everything the group does now was worked out here first.

2015

A studio opens in Frankfurt

The in-house model goes onto the European circuit, giving Indian exhibitors a group-owned team at the venue rather than a subcontracted one.

2017

Exhibit Rentals launches in Las Vegas

Custom builds and rentals for the US market — and a route for Indian clients exhibiting in America without shipping a stand across the world.

2022

SOL Dubai opens in Al Quoz

Its own fabrication facility and delivery team in the UAE, covering the Gulf circuit — the busiest overseas calendar for most Indian exhibitors.

2026

London Exhibition Company launches

The group moves onto the UK circuit at ExCeL, Olympia and the NEC, completing a network across India, Europe, the UK, the Gulf and the US.

Where we build

Exhibition work in India is a logistics business as much as a design one. Owning the workshop and the storage is what lets us hold a stand between editions, turn a rebuild around quickly, and keep freight inside the quote instead of bolted on afterwards.

Mumbai is home ground — minutes from Bombay Exhibition Centre in Goregaon and Jio World Convention Centre in BKC, and the reason a Mumbai stand never enters a freight line at all. In Delhi NCR, crew and freight are planned around the national calendar at Bharat Mandapam, Yashobhoomi and Pragati Maidan, where the build-up windows are tightest and the security and vehicle-pass regime is strictest. For the southern circuit we work from BIEC in Bengaluru and HITEX in Hyderabad, with structures checked in Mumbai, dispatched, and installed by our own supervised crew rather than handed to a local contractor.

We also build regularly at India Expo Centre in Greater Noida, Chennai Trade Centre, the Helipad Ground in Gandhinagar, and at venues in Pune, Ahmedabad, Kolkata, Jaipur, Coimbatore, Goa and Kochi. If your show is somewhere else in the country, ask: freight and crew planning is part of the quote, not an afterthought.

Three ways to build, one standard

Custom exhibition stands are engineered around your brand, your products and the way visitors actually move through a plot — pre-built and signed off before anything ships. Modular exhibition stands are reusable aluminium systems that install in a day or two and adapt across shows and stall sizes without a rebuild each time; we store them between editions so only the graphic changes. Portable and modular displays are roll-ups, fabric backdrops, pop-ups and folding counters — hardware you buy, carry and set up yourself in twenty minutes.

All three are designed, fabricated and installed by the same team, to the same standard, and quoted on the same itemised basis. The difference is scale and lifespan, not care.

What we will not do

We do not take a booking we cannot deliver to a standard we would put our name on. If you are four weeks out from a custom build with structural approvals still to file, we will say so rather than take the deposit and hope. If a brief needs a specialism that is genuinely not in this building — a complex AV integration, a specialist finish we do not fabricate — we say that too, and point you at someone who does it properly.

We also do not quote a single lump sum. It is the fastest way to win a job and the fastest way to lose an argument in month three, because neither side can point at what changed. Everything is itemised, and when scope moves the quote moves visibly, line by line, so the decision stays yours.

A stand delivered late or half-right costs an exhibitor far more than the build ever did. The show does not move, the visitors come on the day the organiser says they will, and there is no second attempt at a first impression on a show floor.

Who you will work with

The people behind the builds

Designers, carpenters, metal fabricators, printers and site supervisors — all in-house, all on the same team — and we hire for every one of those trades. The person who answers your first email is still there on dismantle day.

The SOL Brand Solutions team at the Mumbai office, Marine Lines
The Mumbai team
SOL Brand Solutions staff at the Mumbai office during Diwali
Diwali at the office
Questions

About SOL Brand Solutions

Real answers with real numbers. Click any question to expand.

How long has SOL Brand Solutions been building stands?

Since 2014, from Mumbai. The company is the founding studio of the SOL group — Frankfurt, Las Vegas, Dubai and London came afterwards, and all of them run on the workshop discipline that was worked out here first. Our founders were on Indian show floors for years before that, drawing stalls, cutting ply and standing through build-up.

Do you actually fabricate, or do you subcontract it?

We fabricate. Designers, carpenters, metal fabricators, printers and site supervisors are all on our own payroll, and stands are built and pre-assembled at our own production unit. That is the whole argument for the company: when the team that designs a stall also builds and installs it, there is no supplier to blame and no handover for the problem to get lost in.

What does a stand cost?

Essential 9–18 m² from ₹1.8 lakh, Regular 24–48 m² from ₹4.5 lakh, Premium 50–100 m² and above from ₹12 lakh. Those are all-inclusive of design, fabrication, graphics, lighting, furniture, road freight, installation and dismantle. They exclude the organiser’s floor rental and venue-charged services, and GST applies at prevailing rates.

Which venues do you build at?

Bombay Exhibition Centre and Jio World Convention Centre in Mumbai, Bharat Mandapam, Yashobhoomi and Pragati Maidan in Delhi, India Expo Centre in Greater Noida, BIEC in Bengaluru, HITEX in Hyderabad, Chennai Trade Centre, the Helipad Ground in Gandhinagar, and venues in Pune, Ahmedabad, Kolkata, Jaipur and Coimbatore. Each has its own build-up window and its own rulebook, and both go into the schedule before anything is drawn.

Why does being based in Mumbai matter?

Because a stand built in Mumbai for a Mumbai show never leaves the city. There is no long-haul freight line in the quote, no transit insurance on a multi-day road move, and no vetted local partner between us and the finish. If a panel is wrong at nine in the evening during build-up, it goes back to the workshop and returns before the hall opens.

Do you store stands between shows?

Yes, in our own facility. It is the reason a modular system is worth owning rather than rebuilding: the frame comes back, gets checked and reskinned, and only the printed graphic changes. Storage also means a rebuild for a second edition is a turnaround rather than a new project.

Will you tell me if my brief is a bad idea?

Yes, and early enough for it to be useful. If a design cannot be built inside the organiser’s window, if the height you want will not pass, or if a timeline cannot be met to a standard we would put our name on, you hear it while there is still time to change it. If a brief needs a specialism we do not have in-house, we say so and point you somewhere better.

Can I see a stand being built before I commit?

Yes, and we would encourage it. Design and client meetings run from our Marine Lines office; fabrication happens at the production unit. Watching a stand pre-assembled is the most reliable way to judge finish quality, and it is the part of this business that photographs least and matters most.

Ready to exhibit

Start with a free 3D concept

Tell us your show, city and stand size. You get a 3D design concept and a fully itemised quote in rupees — no upfront fee, no obligation.

WhatsApp us
WhatsApp us