Traditionally, the close cooperation of the European Union has kept Europe as the leader in the trade show industry but now, thanks to a shift in the global economy, a new player is rising in the east.
In the past few decades, some Asian countries, led by China and India have experienced massive economic growth. Such … Continue reading
Your digital marketing strategy and promotion can play a significant role in making your exhibition participation more successful. While planning your exhibition booth you leave no stone unturned, so go the extra mile to promote it well and get the most out of your tradeshow participation.
Here are some ideas about how to strategize or promote … Continue reading
Knowing about a brand is just a click away in this digital era. However, even if the internet is dominating the world, people prefer visiting trade shows for various reasons. Why is it so?
Let’s see the top 5 reasons why people attend exhibitions in India and across the world.
ALL BRANDS UNDER ONE ROOF:
To meet … Continue reading
Since the inception of Amazon in 1994, it has grown tremendously, starting from being an ordinary startup to becoming our generation’s juggernaut, Amazon has never failed to disappoint its customers. In a move towards constant up-gradation, Amazon is now building an Operations Center of Excellence to promote innovative ideas about customer fulfillment, transportation, and supply … Continue reading
Have you ever wondered why every office in the same commercial building is different from the ones around it? Why each lobby, each seating space, and beach vibe of a company is different from its competitor? It’s because the office is the ‘Physical Evidence’ of the brand. It is the one that gives the brand … Continue reading
Are you exhibiting in a country other than your home country? Anxious about how the exhibition market works there and how your brand will be received? Want to get fully prepared? Then you should know the roadblocks you might stumble upon. Stay connected with us and read more to know the challenges that are most … Continue reading