A Guide to iDAC Expo for First-Time Exhibitors
Building across two editions: Mumbai's premium hall and Delhi's ground
iDAC's two editions build very differently, and we design to each. The Mumbai edition sits at the Jio World Convention Centre in BKC — a modern, premium venue with high finish expectations, its own technical discipline and rigging rules; a stand that looks acceptable in a general hall reads as cheap here. The Delhi edition runs at the NSIC Exhibition Ground, Okhla, a different venue with its own access, marshalling and services discipline.
A material and façade stand leans on finish, sample mounting and lighting. Power is sanctioned through each venue's official electrical contractor against a declared load, ordered ahead to avoid peak-build surcharges. All materials are FR-treated with certificate and fire NOC filed before move-in, finishing is completed off-site, and two-storey builds need a structural-stability certificate from a licensed engineer.
Logistics differ by edition. For Mumbai our workshop is minutes from BKC, so there is no long road freight and we can dress and light a material display carefully during build-up — a real advantage at a premium venue. For Delhi we crate the finished, inspected stand for the roughly 1,400 km road leg and time the convoy to the marshalling window. Many brands exhibit at both; we design one core and re-deploy it.
What a winning architecture and materials stand needs
The stands that win specifications at iDAC show the material honestly. We design sample walls and real-scale material mock-ups a specifier can touch, lit to show finish, texture and colour truthfully rather than flatteringly, with clear technical data — performance, fire rating, dimensions, finishes available — and a comfortable area for the project conversation. An architect trusts a material they have touched under honest light.
We keep the message specific to your category — façade, surfaces and tiles, lighting, sanitaryware, doors and windows, HVAC, flooring — because an architect specifying a façade and an interior designer selecting a surface want different proof, and a well-mounted, technically documented material story lands far harder than a general 'building solutions' one.
Designing for architects, designers and consultants
Buyers walk iDAC with live projects, so the stand has to present the material and then host the conversation: honest samples at real scale and clear technical data, then a conversation about specification, performance, finishes, lead time and project support. We design the path from the sample to that conversation, because at a specification show the material earns the interest and the meeting earns the spec.
We keep the message specific to your audience, because a developer, an architect and a contractor specify differently, and a precise, technically documented offer is engaged with far faster than a generic one — especially across a floor with 200-plus brands and a heavy speaker programme pulling attention away.
What an iDAC Expo stand costs
A turnkey SOL stand at iDAC runs from ₹1.8 lakh for a focused 9–18 m² Essential presence, from ₹4.5 lakh for a 24–48 m² Regular build with sample walls, material mock-ups and a meeting area, and from ₹12 lakh for a 50–100 m²-plus Premium island, double-deck or flagship build. The figure is all-inclusive — design, fabrication, graphics, lighting, freight (or delivery within Mumbai for the home edition), install, dismantle and the venue paperwork — with only the organiser's floor rental outside it.
What moves the number is real-scale material mock-ups, premium finish to the Jio World standard, specialist lighting, or a double-deck lounge — plus the Delhi freight leg if you exhibit at both. What you do not pay extra for is flooring, material handling and electrical fit-out, and for the Mumbai edition you save the freight entirely.
Stand sizes and layouts
Stands run from compact 9–18 m² spaces for specialist material brands to 100 m²-plus islands and double-deckers for major manufacturers. The layout leads with a real-scale material moment where the aisle sees it, keeps sample walls at touchable height, and sets a comfortable area for the specification conversation. Corner and island positions, well lit, help a brand stand out on a design-conscious floor.
Whatever the size and whichever edition, we finish and light the stand to the standard your material implies, because on an architecture floor a poorly finished stand undermines a premium material no matter how good the product is.
Getting into the venue: build-up timing
Both venues run tight build-up and services schedules, and the Jio World Convention Centre in particular runs a premium, closely managed one. We confirm your build slot, order power and lighting through the venue contractor before the deadline, plan sample mounting and material mock-ups, and — for Mumbai — schedule a short local delivery, or for Delhi, time the freight so the stand lands inside its marshalling window.
Being Mumbai-based, we can dress and light a material display carefully during the Mumbai build-up in a way an out-of-town builder can't; for Delhi we build the freight and access plan in from day one.
Reusing your stand across both editions
Because iDAC runs Delhi in January and Mumbai in March, a modular reusable stand is unusually good value here: the same core can serve both editions eight weeks apart. We store the core in Mumbai, refresh graphics and samples between editions, and keep your contractor orders on file for each venue — so the second edition is a refresh and a re-freight, not a rebuild. The same core also serves ACETECH and the wider architecture circuit across the year.
Common mistakes, in order of frequency
- Sample walls mounted too high or behind glass, so a specifier can't touch the material.
- Flattering lighting that oversells a finish and loses an architect's trust.
- A cheaply finished stand at the Jio World Convention Centre, undercutting a premium material.
- Building two separate stands for the Delhi and Mumbai editions instead of one re-deployable core.
Getting Started
Send your stand size, your hall and stand number once the organiser has issued it, and a short note on what will physically happen on the stand. You get a 3D design and an itemised all-in quote, at no charge and with no obligation.
