A Guide to IMCAS Asia for First-Time Exhibitors
Building at a Bangkok congress venue: freight, customs and the local rules
A congress-format show in a hotel or congress centre shapes the build: footprints are compact, ceiling and rigging options are limited, and finish quality is scrutinised at close range. We advise on two routes: design in Mumbai and ship a pre-built, inspected premium booth by air freight (with customs and an ATA carnet), or design in Mumbai and build through a vetted local Thai contractor. For a compact premium booth, either can work; we cost both.
The booth is built to the venue's own fire-safety and technical rules and the congress organiser's stricter-than-usual booth guidelines (height limits, rigging, noise), and we handle that local compliance and the local contractor. For a medical-device brand we plan any demonstration — power, safety and a consultation space — and the customs documentation for devices and product, which for medical devices and any injectable-adjacent material needs careful, early handling.
SOL runs this as your single point of contact from Mumbai — freight or local build, customs and carnet, congress compliance and install — so you deal with one team and one plan in a congress environment where the organiser's rules are tight and the finish standard is high.
What a winning aesthetics booth needs
The booths that win at IMCAS Asia are premium, clinical and consultative. We design a beautifully finished, credible booth — clean lines, quality materials, considered lighting — with device or product demonstration and a private or semi-private consultation space for the one-to-one clinical conversation. In a compact congress footprint, finish and clarity do the work, so we make every element premium and purposeful.
We keep the message specific and clinically credible — injectables, energy-based devices, cosmeceuticals, clinic equipment — because a dermatologist and a plastic surgeon assess differently, and a premium, science-backed, demonstrable proposition lands far harder than a general 'aesthetics' one with this discerning audience.
Designing for physicians, surgeons and clinic owners
Buyers walk IMCAS Asia as clinicians and clinic decision-makers, so the booth has to be clinically credible and then host a consultative conversation: a premium, science-aligned presence and a device or product demonstration, then a one-to-one conversation about clinical outcomes, protocols, training and commercials. We design the path from the demonstration to that conversation, because at a congress the credibility and the demo earn the consultation and the consultation earns the adoption.
We keep the message specific and evidence-led, because this audience is scientific and KOL-influenced, and a precise, demonstrable clinical proposition is engaged with far faster than a generic marketing one.
What an IMCAS Asia booth costs
The INR tiers are the design-and-build baseline: from ₹1.8 lakh for a compact 9–18 m² Essential premium booth, from ₹4.5 lakh for a 24–48 m² Regular build with demonstration and consultation space, and from ₹12 lakh for a larger Premium presence where the congress allows. That baseline covers design and the build value (in Mumbai or via local partner), graphics, lighting, install and dismantle.
On top of the baseline, international freight, customs and ATA carnet (if shipping), and destination-specific local services (congress compliance, local labour) are quoted per market. Because congress footprints are compact, the premium is in finish and demonstration rather than size; we cost ship-from-India against local-build so you choose on facts.
Booth sizes and layouts
Booths run from compact 9–18 m² premium presences for specialist device and product brands to larger builds where the congress format allows. The layout leads with a premium, clinical face and a device or product demonstration, and protects a private or semi-private consultation space for the one-to-one conversation. In a congress setting, a calm, premium, well-lit booth stands out more than a loud one.
Whatever the size and whether shipped or locally built, we finish and light the booth to a premium clinical standard, because on an aesthetics congress floor the quality of the booth is read directly as the quality of the brand and its science.
Getting into the congress venue: build-up timing
A congress venue runs a tight, organiser-controlled build-up with strict guidelines, and slots and services book up early. We confirm your build slot, coordinate the local contractor and the congress's fire-safety and booth compliance, plan the device demonstration and consultation space, and start the freight, customs and device documentation early, because international shipping and medical-device clearance add lead time.
Because congress rules are strict and the finish standard is high, we lock the freight-or-local-build decision, the compliance and the documentation plan well ahead.
Reusing your booth across the aesthetics circuit
Aesthetics and medical-device brands exhibit across the IMCAS and regional aesthetics-congress circuit through the year, so a modular, premium reusable booth designed to travel is strong value. Where you ship, we store the core and manage the carnet; where you build locally, we keep the design and specification on file so each congress is a rebuild-to-spec. We refresh graphics and demonstration for each edition either way.
Common mistakes, in order of frequency
- A loud, non-clinical booth on a premium, science-led congress floor.
- No private consultation space for the one-to-one physician conversation.
- Ignoring the congress organiser's strict booth guidelines and finish standard.
- Leaving medical-device customs and documentation too late.
Getting Started
Send your stand size, your hall and stand number once the organiser has issued it, and a short note on what will physically happen on the stand. You get a 3D design and an itemised all-in quote, at no charge and with no obligation.
