A Guide to VIV Asia for First-Time Exhibitors
Building in Bangkok: international freight, customs, machinery and the local venue rules
Exhibiting in Bangkok changes the logistics, and for a machinery-heavy sector the freight and handling are the crux. We advise on two routes: design in Mumbai and ship the pre-built stand (and any machinery) by air or sea freight, with customs clearance and an ATA carnet for reusable property; or design in Mumbai and build the stand through a vetted local Thai contractor while your machinery ships directly. For heavy equipment, the freight, customs and on-site handling need planning early.
The stand is built to the Bangkok venue's own fire-safety and technical rules, and we handle that local compliance, the local electrical contractor, floor loading for equipment and the venue's build-up schedule. Because the stand and the machinery often arrive on different routes and timings, we coordinate both into one access window rather than letting them clash on the marshalling yard.
SOL runs this as your single point of contact from Mumbai — freight or local build, customs and carnet, machinery handling, local compliance and install — so you deal with one team and one plan rather than coordinating a foreign contractor, a freight forwarder, a customs agent and a rigging crew yourself.
What a winning animal-protein stand needs
The stands that win orders at VIV Asia put the equipment or the technical product first and make capability legible. For equipment brands, we design a stable, well-lit platform with safe sightlines for a shown or demonstrated machine, with clear signage on process, throughput and results; for feed, additive and animal-health brands, strong technical product display with the data a producer scans for. A meeting area lets a buyer talk specification, results and supply.
Capability has to read fast on a technical floor, so we give the machine or the technical data room rather than crowding the stand with generic livestock imagery, and keep the message specific so a feed-mill operator, an integrator or a processor grasps your capability before they reach you.
Designing for producers, integrators and processors
Buyers walk VIV Asia with capital-equipment, feed and animal-health decisions for real operations, so the stand has to qualify them fast and then talk numbers: a clear statement of your equipment, feed or product and its results, a demonstration or technical display, then a conversation about throughput, performance, integration, price and service. We design the path from the display to that conversation, because at a technical feed-to-food show the proof earns the meeting and the meeting earns the order.
We keep the message specific to your domain — feed, additives, animal health, farm equipment, processing, aquaculture — because a poultry integrator and an aquaculture producer want different proof, and a precise capability statement is found far faster than a general 'animal protein solutions' one.
What a VIV Asia stand costs
The INR tiers are the design-and-build baseline: from ₹1.8 lakh for a focused 9–18 m² Essential presence, from ₹4.5 lakh for a 24–48 m² Regular build with a machine or technical display and a meeting area, and from ₹12 lakh for a 50–100 m²-plus Premium raw-space or multi-machine build. That baseline covers design, fabrication (Mumbai or local partner), graphics, lighting, install and dismantle.
On top of the baseline, international freight and machinery handling, customs and ATA carnet (if shipping), and destination-specific local services (fire-safety approvals, floor loading, rigging, labour) are quoted per market — because for a machinery sector the Bangkok freight and handling, not the stand, are the real cost drivers. We separate the baseline and destination costs clearly so you can compare ship-from-India against local-build honestly.
Stand sizes and layouts
Stands run from compact 9–18 m² spaces for additive and component suppliers up to 100 m²-plus raw-space builds carrying machinery for major equipment and processing houses. The layout puts the machine or technical display where the aisle sees it, keeps safe circulation around equipment, and sets a meeting area for the technical conversation. Corner and island positions help a machine be seen and approached on a busy, order-focused floor.
Whatever the size and whether shipped or locally built, we light and present the machinery or product to show engineering and technical quality, because on a feed-to-food floor the presentation of the machine or product is part of how a technical buyer judges the capability.
Getting into the Bangkok venue: build-up timing
The Bangkok venue runs a tight build-up and marshalling schedule for a show this size, and services book up early. We confirm your build slot, coordinate the local electrical contractor and fire-safety compliance, plan floor loading and handling for any machinery, and start the freight, customs and carnet early, because international shipping of a stand plus heavy equipment adds real lead time.
Because the stand and the machinery often arrive on different routes, and customs and local build-up are the real constraints abroad, we lock the freight-or-local-build decision and the handling plan weeks ahead.
Reusing your stand across the VIV circuit
Animal-protein brands exhibit across the global VIV circuit — VIV Asia, VIV Europe, VIV MEA and the regional shows, plus Poultry India domestically — so a modular reusable stand designed to travel around your machine footprints is strong value. Where you ship, we store the core and manage the carnet; where you build locally, we keep the design and specification on file so each market is a rebuild-to-spec. We refresh graphics and technical display for each edition either way.
Common mistakes, in order of frequency
- Under-planning international machinery freight, customs and on-site floor loading.
- Letting the stand and the machinery arrive uncoordinated and lose hours on the marshalling yard.
- Generic livestock imagery that hides the equipment's or product's actual capability and results.
- No meeting area on a technical, order-driven feed-to-food floor.
Getting Started
Send your stand size, your hall and stand number once the organiser has issued it, and a short note on what will physically happen on the stand. You get a 3D design and an itemised all-in quote, at no charge and with no obligation.
